Marketing Managers
The short answer
This job is expected to meaningfully change. AI can already assist with or automate many of its tasks. In New York State, the number of these jobs is expected to hold steady over the next decade, with about 4,248 openings expected each year.
Where your job stands
Compared with other New York jobs, this one is in the second most exposed fifth for how much AI could touch it. That doesn't mean the job goes away—it means more of its tasks are the kind AI can help with.
How much AI could touch this job
Looking at the job itself, AI could help with more than half of this job's tasks.
What this means
Compared with other New York jobs, this one is in the second most exposed fifth, out of 656 jobs we could rank. Read more in the methodology.
What AI can and can’t help with in this job
The score comes from the real, day-to-day tasks of this job—not a guess about the job as a whole. Below are the tasks that matter most in this job, split by whether AI can help with them.
AI can help with or automate about 95% of the tasks in this job.
Tasks AI can help with or automate
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
AI could help, but needs extra software
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
AI could help, but needs extra software
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
AI could help, but needs extra software
Develop pricing strategies, balancing firm objectives and customer satisfaction.
AI could help, but needs extra software
Compile lists describing product or service offerings.
AI could do much of this on its own
Tasks AI can't do much of
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
AI is unlikely to speed this up
Jobs you could switch to
If you're thinking about a change, these are jobs your experience already fits—related work you could move into. Pick your area to see local options.
See related jobs in
The closest matches by the skills they use—each has projected openings in New York State, pays within reach of your job now, and is no more exposed to AI than your job. Each card shows what the move would take.
Sales Managers
Very similar work+20% pay3,182 openings/yrAbout as exposed as your job nowPays about 20% more—$221,288 vs your $184,239 here.
What the move takes
Usually requires a bachelor's degree, with less than 5 years of experience.
Getting ready typically takes two to four years.
Skills you already have
- Sales and Marketing
- Customer and Personal Service
- Administration and Management
- English Language
- Oral Comprehension
Your current skills largely cover this move.
Advertising and Promotions Managers
Very similar workslightly less pay238 openings/yrAbout as exposed as your job nowPays slightly less—$176,614 vs your $184,239 here.
What the move takes
Usually requires a bachelor's degree, with less than 5 years of experience.
Getting ready typically takes two to four years.
Skills you already have
- Sales and Marketing
- English Language
- Customer and Personal Service
- Administration and Management
- Oral Comprehension
New skills to build
- Communications and Media