Market Research Analysts and Marketing Specialists
The short answer
This job is expected to meaningfully change. AI can already assist with or automate many of its tasks. In New York State, the number of these jobs is expected to hold steady over the next decade, with about 7,782 openings expected each year.
Where your job stands
Compared with other New York jobs, this one is in the second most exposed fifth for how much AI could touch it. That doesn't mean the job goes away—it means more of its tasks are the kind AI can help with.
How much AI could touch this job
Looking at the job itself, AI could help with about half of this job's tasks.
What this means
Compared with other New York jobs, this one is in the second most exposed fifth, out of 656 jobs we could rank. Read more in the methodology.
What AI can and can’t help with in this job
The score comes from the real, day-to-day tasks of this job—not a guess about the job as a whole. Below are the tasks that matter most in this job, split by whether AI can help with them.
AI can help with or automate nearly every task in this job.
Tasks AI can help with or automate
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
AI could help, but needs extra software
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
AI could help, but needs extra software
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
AI could help, but needs extra software
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
AI could help, but needs extra software
Participate in the development or implementation of online marketing strategy.
AI could help, but needs extra software
Jobs you could switch to
If you're thinking about a change, these are jobs your experience already fits—related work you could move into. Pick your area to see local options.
See related jobs in
The closest matches by the skills they use—each has projected openings in New York State, pays within reach of your job now, and is no more exposed to AI than your job. Each card shows what the move would take.
Management Analysts
Very similar work+14% pay9,427 openings/yrLess exposed than your job nowPays about 14% more—$114,128 vs your $100,230 here.
What the move takes
Usually requires a bachelor's degree, with less than 5 years of experience.
Getting ready typically takes two to four years.
Skills you already have
- English Language
- Customer and Personal Service
- Oral Expression
- Oral Comprehension
- Written Expression
New skills to build
- Education and Training
- Personnel and Human Resources
- Administration and Management
- Production and Processing
- Economics and Accounting
Personal Financial Advisors
Very similar work+69% pay3,181 openings/yrAbout as exposed as your job nowPays about 69% more—$169,190 vs your $100,230 here.
What the move takes
Usually requires a bachelor's degree, plus long-term on-the-job training.
Getting ready typically takes two to four years.
Skills you already have
- English Language
- Customer and Personal Service
- Oral Expression
- Mathematics
- Reading Comprehension
New skills to build
- Economics and Accounting
- Therapy and Counseling
- Number Facility
- Service Orientation
Sales Managers
Similar work+121% pay3,182 openings/yrAbout as exposed as your job nowPays about 121% more—$221,288 vs your $100,230 here.
What the move takes
Usually requires a bachelor's degree, with less than 5 years of experience.
Getting ready typically takes two to four years.
Skills you already have
- Sales and Marketing
- English Language
- Customer and Personal Service
- Oral Comprehension
- Written Comprehension
New skills to build
- Personnel and Human Resources
- Negotiation
- Management of Personnel Resources
- Management of Financial Resources
- Education and Training
Advertising and Promotions Managers
Similar work+76% pay238 openings/yrAbout as exposed as your job nowPays about 76% more—$176,614 vs your $100,230 here.
What the move takes
Usually requires a bachelor's degree, with less than 5 years of experience.
Getting ready typically takes two to four years.
Skills you already have
- Sales and Marketing
- English Language
- Customer and Personal Service
- Oral Expression
- Oral Comprehension
New skills to build
- Communications and Media
- Management of Financial Resources
- Social Perceptiveness
Marketing Managers
Similar work+84% pay4,248 openings/yrAbout as exposed as your job nowPays about 84% more—$184,239 vs your $100,230 here.
What the move takes
Usually requires a bachelor's degree, with 5 years or more of experience.
Getting ready typically takes two to four years.
Skills you already have
- Sales and Marketing
- English Language
- Customer and Personal Service
- Oral Comprehension
- Reading Comprehension
New skills to build
- Management of Financial Resources
- Design
- Negotiation
- Persuasion
- Social Perceptiveness
Business Teachers, Postsecondary
Somewhat similar work+7% pay1,452 openings/yrAbout as exposed as your job nowPays about 7% more—$107,418 vs your $100,230 here.
What the move takes
A step up—usually requires a doctoral or professional degree.
Getting ready typically takes more than four years.
Skills you already have
- English Language
- Mathematics
- Computers and Electronics
- Oral Expression
- Reading Comprehension
New skills to build
- Education and Training
- Economics and Accounting
- Personnel and Human Resources
- Learning Strategies
- Instructing