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Public Relations Specialists

The short answer

This job is expected to meaningfully change. AI can already assist with or automate many of its tasks. In Mohawk Valley, the number of these jobs is expected to grow over the next decade, with about 35 openings expected each year.

Step 1

Where your job stands

Compared with other New York jobs, this one is in the most exposed fifth for how much AI could touch it. That doesn't mean the job goes away—it means more of its tasks are the kind AI can help with.

How much AI could touch this job

Most exposedband 5 of 5
least exposedmost exposed

Looking at the job itself, AI could help with most of this job's tasks.

What this means

Compared with other New York jobs, this one is in the most exposed fifth, out of 656 jobs we could rank. Read more in the methodology.

Step 2

What AI can and can’t help with in this job

The score comes from the real, day-to-day tasks of this job—not a guess about the job as a whole. Below are the tasks that matter most in this job, split by whether AI can help with them.

AI can help with or automate about 94% of the tasks in this job.

Tasks AI can help with or automate

  1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.

    AI could help, but needs extra software

  2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

    AI could help, but needs extra software

  3. Post and update content on the company's Web site and social media outlets.

    AI could do much of this on its own

  4. Write press releases or other media communications to promote clients.

    AI could do much of this on its own

  5. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

    AI could help, but needs extra software

Tasks AI can't do much of

  1. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

    AI is unlikely to speed this up

Step 3

Jobs you could switch to

If you're thinking about a change, these are jobs your experience already fits—related work you could move into. Pick your area to see local options.

See related jobs in

The closest matches by the skills they use—each has projected openings in Mohawk Valley, pays within reach of your job now, and is no more exposed to AI than your job. Each card shows what the move would take.

  • Writers and Authors

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    Pays slightly less—$64,004 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree, plus long-term on-the-job training.

    Getting ready typically takes two to four years.

    Skills you already have

    • English Language
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    • Sales and Marketing
    • Written Expression
    • Oral Comprehension

    New skills to build

    • Writing
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    What the move takes

    Usually requires a bachelor's degree, with less than 5 years of experience.

    Getting ready typically takes two to four years.

    Skills you already have

    • Communications and Media
    • English Language
    • Oral Expression
    • Active Listening
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    New skills to build

    • Telecommunications
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  • Fundraisers

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    Pays about 6% more—$71,276 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree.

    Getting ready typically takes two to four years.

    Skills you already have

    • Customer and Personal Service
    • English Language
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    • Oral Expression

    New skills to build

    • Economics and Accounting
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  • Management Analysts

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    Pays about 32% more—$88,657 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree, with less than 5 years of experience.

    Getting ready typically takes two to four years.

    Skills you already have

    • English Language
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    • Oral Comprehension
    • Oral Expression
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    New skills to build

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    Pays about 5% more—$70,522 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree.

    Getting ready typically takes two to four years.

    Skills you already have

    • Sales and Marketing
    • English Language
    • Customer and Personal Service
    • Oral Expression
    • Oral Comprehension

    New skills to build

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    Pays about 124% more—$150,320 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree, with 5 years or more of experience.

    Getting ready typically takes two to four years.

    Skills you already have

    • English Language
    • Sales and Marketing
    • Customer and Personal Service
    • Oral Comprehension
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    New skills to build

    • Mathematics
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  • Executive Secretaries and Executive Administrative Assistants

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    What the move takes

    Usually requires a high school diploma or equivalent, with less than 5 years of experience.

    Getting ready typically takes one to two years.

    Skills you already have

    • English Language
    • Written Expression
    • Active Listening
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    • Oral Comprehension

    New skills to build

    • Administrative
  • Sales Managers

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    Pays about 143% more—$163,237 vs your $67,046 here.

    What the move takes

    Usually requires a bachelor's degree, with less than 5 years of experience.

    Getting ready typically takes two to four years.

    Skills you already have

    • Customer and Personal Service
    • Sales and Marketing
    • English Language
    • Oral Comprehension
    • Administration and Management

    New skills to build

    • Management of Personnel Resources
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  • Business Teachers, Postsecondary

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    Pays about 24% more—$83,201 vs your $67,046 here.

    What the move takes

    A step up—usually requires a doctoral or professional degree.

    Getting ready typically takes more than four years.

    Skills you already have

    • English Language
    • Oral Comprehension
    • Speaking
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    New skills to build

    • Education and Training
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