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Public Relations Specialists

The short answer

This job is expected to meaningfully change. AI can already assist with or automate many of its tasks. In New York City, the number of these jobs is expected to grow over the next decade, with about 2,039 openings expected each year.

Step 1

Where your job stands

Compared with other New York jobs, this one is in the most exposed fifth for how much AI could touch it. That doesn't mean the job goes away—it means more of its tasks are the kind AI can help with.

How much AI could touch this job

Most exposedband 5 of 5
least exposedmost exposed

Looking at the job itself, AI could help with most of this job's tasks.

What this means

Compared with other New York jobs, this one is in the most exposed fifth, out of 656 jobs we could rank. Read more in the methodology.

Step 2

What AI can and can’t help with in this job

The score comes from the real, day-to-day tasks of this job—not a guess about the job as a whole. Below are the tasks that matter most in this job, split by whether AI can help with them.

AI can help with or automate about 94% of the tasks in this job.

Tasks AI can help with or automate

  1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.

    AI could help, but needs extra software

  2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

    AI could help, but needs extra software

  3. Post and update content on the company's Web site and social media outlets.

    AI could do much of this on its own

  4. Write press releases or other media communications to promote clients.

    AI could do much of this on its own

  5. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

    AI could help, but needs extra software

Tasks AI can't do much of

  1. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

    AI is unlikely to speed this up

Step 3

Jobs you could switch to

If you're thinking about a change, these are jobs your experience already fits—related work you could move into. Pick your area to see local options.

See related jobs in

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